The people on the field that matter. A messaging team typically consists of three groups:internal team members , which consist of the full-time and part-time employees of a brand's email marketing team. External courier team members, which consist of freelancers and consultants, as well as agencies and service branches of courier service providers. Business stakeholders , which consist of everyone involved in setting strategic goals and reviewing and approving emails across all departments in your organization. On average, brands have nearly eight full- or part-time employees working on email marketing. More than 26% use at least one freelancer, and nearly 34% of brands use an agency. Additionally, marketers typically
Work with 2.4 other departments to get their emails reviewed and approved. Even if you are a solo email practitioner, you may work with freelancers or an agency. And even company mailing list if you don't, unless you're a solopreneur, you have stakeholders setting kpis and reviewing and approving the emails you create. Based on litmus' 2018 state of email survey of nearly 3,000 marketing professionals worldwide, this presentation examines each of these three components of the email team, as well as how email team sizes may change during 2018. Check it out and see how
Your own email marketing team compares. Make your email review process easier and less painfulsunflower proof eliminate the complicated, time-consuming, back-and-forth process of reviewing and approving emails with litmus proof. With a centralized feedback tool, you can improve collaboration, gain better visibility, and benefit from reduced review cycles and faster approval times. Read more about litmus proof → infographic transcript a snapshot of an email team a look at internal and external team members, as well as business stakeholders, involved in email marketing programsinternal team members internal email team members consist of the full-time and part-time employees